book promotion

Unlock the Power of BookBub’s Free Tools

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BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

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Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

Turn Freebie Subscribers into Buying Readers

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Turn Freebie subscribersWith so many great opportunities for authors to grow their reader email list through giveaways, a new problem arises. (Or as we’re taught in project management, it’s not a problem, it’s an opportunity!)

When we gain subscribers by giving them a free book (or other giveaway), are we teaching readers to expect books for free?

Maybe. If we’re not using a series of onboarding emails.

But with an effective email automation sequence, you can teach those freebie readers to value your books and turn those new subscribers into fans! Read the rest of this entry »

Why I Love Facebook Lead Generation Ads

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I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!

What is a Facebook Lead Generation ad? 

Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.

So why do I find value in Lead Gen ads?

  1. Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired.  Read the rest of this entry »

The Rule of 5 for Book Marketing

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So many of my posts focus on specific tools or micro details that you can use in your book marketing efforts, but for this post I’d like to step back and talk about a mindset that will increase your ratio of success and help you not feel so overwhelmed. (A win-win, yes?)

John Maxwell, the great leadership guru, has taught for years about his “Rule of 5” daily practice. The Rule of 5 is simply a series of activities that you do EVERY DAY that are fundamental to your success. For John, his Rule of 5 are as follows: every day he reads, every day he files, every day he thinks, every day he asks questions, and every day he writes.special-delivery

Picture a forest of trees in your backyard – massive pecans and oaks. If you choose one tree to strike at with five swings of an ax every day, eventually you’ll cut down that tree. If you take five swings at five random trees each day, what will you end up with? An ugly forest full of scarred trees.

I love this concept for so many reasons, but mostly because it makes succeeding at huge tasks manageable, and helps build productive habits. Read the rest of this entry »

How to Grow Your Email List with InstaFreebie

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Grow Your Email List with InstaFreebie

I’ve been doing some new things to grow my reader email list recently, and together they’ve been adding between 30 – 50 new emails per day. Over the next few weeks, I’ll share what I’m doing.

For today’s post, let’s start with the simplest to set-up: A Giveaway through InstaFreebie.com.

The last I’d heard of InstaFreebie, it was a site where you could upload an epub file of a book you wanted to give to readers, then share the InstaFreebie link with the person you wanted to receive the free book. They could retrieve the file from InstaFreebie and sideload it onto their eReader. I have a different service I use to share ereader files for giveaways (I use BookFunnel and LOVE them, mostly because of their high level of customer support for my readers), so InstaFreebie hasn’t been on my radar for a while.

But I received a tip from a Facebook friend that InstaFreebie has a great little program to help authors grow their reader email list. That sounded like something to check out! Read the rest of this entry »