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The (3) Essential Parts of a Book Launch Postmortem

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In the world of Project Management, a postmortem is a special meeting where the project list-clipart-dT8Rd9ATeteam reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.

A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.

So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »

The Scoop on Advertising: Part 1

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Advertising has been a sweet spot for me, both paid and unpaid. Whether you have more time or money to invest in book marketing, there are so many great opportunities. So over the next few weeks, let’s talk through the possibilities!

Before we jump in, I’m reminded of two critical things to consider when deciding which advertising routes to use.  Read the rest of this entry »