Month: March 2018
A True Story…
One of the less-glamorous aspects of growing your reader email list is Regular List Clean-up. Glamorous it may not be, but oh, baby, it’s more important than you might think!
Allow me to share a cautionary tale from my own recent experience. I’d been doing small clean-up in some of my email groups, but putting off going through my entire list. What do I mean by email list clean-up? Basically, sending an email to those who hadn’t opened my emails in the last 6 months, asking them if they still wanted to be on my reader email list. Those who click the “Keep me on” link get to stay, but everyone else who receives the email would be unsubscribed.
So, back to the story…It’s a good idea to do a quick full-list clean-up about every 6 months, but it had been over a year since I’d done a full clean. After all, why not give those readers a few more opportunities to click? Finally, I decided I would do a full clean after my February release. It was time. My calendar and my conscience agreed. Read the rest of this entry »