I was raised on a farm in South Carolina, so my Southern roots run deep, as does my love for family. Put them together, and I write Christian historical romance novels.
However, I was blessed to work eleven years in the corporate world as a Senior Manager and Director of Process & Training. As you can imagine, this vibrantly awoke the left side of my brain. Now, I analyze the budget impact and ROI (return on investment) for everything–even my creative works!
With so many books available, and so many marketing opportunities jumping in our faces as authors, how do we sort the chaff to find our personal wheat? As I released my debut novel, then my second, and third, I couldn’t stop analyzing the data (a spreadsheet habit is hard to kick). I began to realize certain marketing efforts worked better for me than others (in the business world we call these best practices). Not every effort to market or advertise is right for every scenario. I narrowed my efforts initially to what seemed to work best for me and my books (the low-hanging fruit). Now I’m gradually expanding my reach to cover the other areas to bring additional impact.
Who am I? I’m technically a hybrid author, with one traditionally published book releasing June 26, 2015 (The Rancher Takes a Cook from Prism Book Group). However, most of my books are Indie-published (meaning I act as the contractor who hires editors and cover artists, I upload my books to my chosen publishing venues, and I handle the marketing details myself). I love the control being an Indie author gives me. I can study the market, see what works for others, implement my own ideas, and see up-to-the-minute results and data.
God has blessed my books thus far, with each of them selling thousands each month. And now, with His help, I’m leaving the corporate world behind and focusing on my writing and marketing efforts full-time. I’m committed to this journey of writing and selling books, and I’m looking forward to sharing what I learn along the way!
I’ll be posting weekly on this blog (at least initially, maybe more often as we progress), sharing marketing ideas I’ve tried, the success (or failure) in the attempt, and lessons learned. I’ll share real info and stats on:
- Pricing strategies
- Advertising platforms
- When and how pre-orders work best
- Borrows vs. buys in Amazon’s KDP Select program
- And so much more!
If there’s a particular topic you’d like, just send a message or leave a comment. I can’t wait to share experiences!
One thought on “About the Author”
June 2, 2016 at 8:41 am
This blog arrived here for the first time this morning. Good for you and good for your readers.
I thought it was very well done, not too much and just enough to whet someone’s appetite to read more
and become a part of your family.
My two books seem to be slogging along. We are in the 5th edit on “Wounds of War” and
my Indiana publisher from “The World as it was…..” may have gone out of business since I haven’t heard
from them in more than a month. Egad! Publishing is a b_____.
Mark L. Hopkins
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