I’ve blogged in the past about the power of Amazon reviews, including nine solid ways to help garner reviews for your books.
As new resources come on the scene every day, let’s take a peek at three great ways to get your book in front of people happy to post an honest review on Amazon. (By the way, I don’t receive affiliate compensation from any of these resources. I’ve just found them helpful, and I want to make sure you know about them!) Read the rest of this entry »
You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)
Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).
I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »
We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.
Today, we’ll cover a sample launch plan for your later-in-series book!
A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!
Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »
Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.
You can see the launch plan for a Debut Novel here.
Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.
We’ll look at the big picture goals and the details! Read the rest of this entry »
I’m starting something new…Marketing Group Coaching!
I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!
Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:
- Find your Target Reader
- Grow Your Email List into a powerful tool
- Build an effective Launch Team
- How to get more Amazon Reviews (and why it matters)
- How to find and work with Influencers in your target audience to widen your reach
Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.
Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.
I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.
You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1
To get the 50% discount, enter promo code ACFW1.
If you have any questions not answered on the course page, please don’t hesitate to contact me!
The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?
The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!
In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!
So how do you find that elusive person?
Read the rest of this entry »
So we hear all the time word of mouth is what sells books, right?
The Amazon review is one of the most powerful word-of-mouth tools you’ll ever encounter. Is your book well-researched? Your readers will appreciate that and mention it in their reviews. Did you forget to tie up loose ends in your story line? You’ll be called out on it, I guarantee. Potential readers often look at the reviews to see if they’re willing to spend precious money and time to read your story. Hone your craft and write the best story possible, and your reviews will reflect it.
How many reviews do you need? Many writers say it seems there’s something “magical” about reaching twenty-five. After that, they seem to come so much easier and quicker. The more reviews you have with a four- or five-star rating, the more comfortable a potential reader will be taking a chance on your book.
So let’s take an extra minute to talk through methods for garnering reviews. Read the rest of this entry »