Launch Plan

3 Reasons You Need a Launch Team for Your Next Book Release

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3 Reasons You Need a Launch Team for Your Next Book Release

Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.

A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.

Having a strong Launch Team will provide countless benefits, but here are my favorite three:  Read the rest of this entry »

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Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

Grow Your Marketing Skills through Group Coaching

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Sample Book Launch Plan (1)

I’m starting something new…Marketing Group Coaching!

I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!

Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:

  • Find your Target Reader
  • Grow Your Email List into a powerful tool
  • Build an effective Launch Team
  • How to get more Amazon Reviews (and why it matters)
  • How to find and work with Influencers in your target audience to widen your reach

Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.

Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.

I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.

You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1

To get the 50% discount, enter promo code ACFW1.

If you have any questions not answered on the course page, please don’t hesitate to contact me!

Sample Launch Plan: Debut Release

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Sample Book Launch Plan

Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.

To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »