One of my goals this year is to be more intentional with each book launch.
A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one. It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.
When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases. Read the rest of this entry »
Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.
I’ve organized these, starting with the MOST helpful tools to actually sell books:
- Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
- Read the rest of this entry »
Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.
A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.
Having a strong Launch Team will provide countless benefits, but here are my favorite three: Read the rest of this entry »
We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.
Today, we’ll cover a sample launch plan for your later-in-series book!
A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!
Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »
Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.
You can see the launch plan for a Debut Novel here.
Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.
We’ll look at the big picture goals and the details! Read the rest of this entry »
I’m starting something new…Marketing Group Coaching!
I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!
Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:
- Find your Target Reader
- Grow Your Email List into a powerful tool
- Build an effective Launch Team
- How to get more Amazon Reviews (and why it matters)
- How to find and work with Influencers in your target audience to widen your reach
Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.
Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.
I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.
You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1
To get the 50% discount, enter promo code ACFW1.
If you have any questions not answered on the course page, please don’t hesitate to contact me!
Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.
To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.
Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »