You’ve built an email list, now what? Every author interacts with their list differently, based on their own personality. Some like to do a quarterly newsletter, filled with memes and recipes and book tidbits. Others prefer to only send mail around a new book release.
In my opinion, neither way is wrong, as long as you don’t neglect the three critical emails you owe your list around every book launch. Yes, that’s right, I said owe. After all, readers joined your email list because they want to hear about your new books, right?
So what are those three emails for which your readers expectantly wait?
I’ve been quiet on this blog over the past few months, as my life has taken a turn for the busy! With two new book releases and the birth of my third daughter, prioritizing has become a necessity.
But I’ve also taken the opportunity to spend focused time learning from some of the top teachers in the world of book marketing – experts like Mark Dawson (of Facebook Ads for Authors fame), Tim Grahl (teaches a fantastic course called Launch a Bestseller), and Nick Stephenson (Your First 10,000 Readers).
I applied many of the approaches I learned to my latest release (The Lady and the Mountain Call), and released the book with over 3,700 preorders. While not enough to reach the NY Times Bestseller list, these did give the book a nice kick-start as my baby entered the world. This was book 5 in my Mountain Dreams Series, and was available for preorder purchase on all the major sales platforms for just under 90 days (the most allowed by Amazon).
When I sat down to hold my launch post-mortem, the results were quite interesting! Over the next few weeks, I’ll share my data and observations about how each of my strategies worked, with the numbers to support each. Not sure what a post-mortem is? We’ll talk about that, too!
So stay tuned!
But before then, let me share a quick overview of the three main strategies that have proven successful for marketing a new fiction release.
One of the questions I receive most often is from authors is, “How do I promote my new book?”
Whether it be your debut release or book #5 (or #105) marketing a new release can often be daunting.
But it doesn’t have to be!
Through the months of June, July, and August, I blogged a marketing workshop here, where I shared all the different marketing options available to authors. And there are a lot of opportunities! But the list can be intimidating, so let me break it down into critical steps for a new release. Read the rest of this entry »
So we hear all the time word of mouth is what sells books, right?
The Amazon review is one of the most powerful word-of-mouth tools you’ll ever encounter. Is your book well-researched? Your readers will appreciate that and mention it in their reviews. Did you forget to tie up loose ends in your story line? You’ll be called out on it, I guarantee. Potential readers often look at the reviews to see if they’re willing to spend precious money and time to read your story. Hone your craft and write the best story possible, and your reviews will reflect it.
How many reviews do you need? Many writers say it seems there’s something “magical” about reaching twenty-five. After that, they seem to come so much easier and quicker. The more reviews you have with a four- or five-star rating, the more comfortable a potential reader will be taking a chance on your book.
So let’s take an extra minute to talk through methods for garnering reviews. Read the rest of this entry »