launch team

Top 10 Tips to Keep Your Launch Team Motivated

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Grow Your Reader Email List (2)

Your Launch Team can be a fantastic way to help jumpstart your new book with quality reviews and strong word-of-mouth exposure. In fact, it’s one of my three favorite tools in a book release! I’ve shared my experiences with my team during a recent book launch in this post. (My team rocks, by the way!)

But keeping your Launch Team strong as you continue to release new books can take a bit of care and nurture. To help, here are some practical steps you can take to keep your team motivated! Read the rest of this entry »

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The Doors are Open (for a short time)

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Just wanted to give you a head’s up that I’m putting together another small group for my Group Coaching Course!Group Coaching

I have 5 spots open, so let me know quickly if you’re interested! Since you’re part of the blog family, you get a 10% discount. 🙂

Below a little about the course, but you can see all the details HERE. 

Take your book marketing to the next level by learning the top 5 tools of book marketing and how to apply them to you and your books.

Topics include:

  • Grow Your Email List into a powerful tool
  • Build an effective Launch Team
  • How to get more Amazon Reviews
  • How to find and work with Influencers in your target audience to widen your reach
  • Create an effective Launch Plan

Through this 10-week course, you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas. If you’ve ever wanted full-access to pick a book marketer’s brain, this is it. With the extended time-frame of the course, you’ll be able to implement what you learn each step of the way, getting answers to questions that arise during the process. The group format makes this course a favorite because of the chance to hear answers to questions you didn’t even know to ask!

Format: For each topic, you’ll watch a 30-minute instructional video at your leisure, then we’ll schedule a group video chat after to answer your questions and develop your action items. As a bonus, we’ll have a Facebook Group just for this course, so authors can bounce ideas off each other and collaborate as we make our way through the course.

I’m planning to begin the course at the end of May, but can adjust the timing if necessary.

See all the details and register here. 

If you have any questions, please don’t hesitate to email me at misty (at) mistymbeller (dot) com.

Inside Look at a Launch Team

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Inside Look at a Launch Team

You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)

Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).

I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »

This year I’m doing different this year to promote my books…

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Grow Your Reader Email List (3)

One of my goals this year is to be more intentional with each book launch.

A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one.  It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.

When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases.  Read the rest of this entry »

9 Ways to Promote Your Preorder

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Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.

I’ve organized these, starting with the MOST helpful tools to actually sell books: 

  1. Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
  2. Read the rest of this entry »

3 Reasons You Need a Launch Team for Your Next Book Release

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3 Reasons You Need a Launch Team for Your Next Book Release

Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.

A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.

Having a strong Launch Team will provide countless benefits, but here are my favorite three:  Read the rest of this entry »

Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »