We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.
Today, we’ll cover a sample launch plan for your later-in-series book!
A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!
Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »
Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.
You can see the launch plan for a Debut Novel here.
Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.
We’ll look at the big picture goals and the details! Read the rest of this entry »
I’m starting something new…Marketing Group Coaching!
I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!
Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:
- Find your Target Reader
- Grow Your Email List into a powerful tool
- Build an effective Launch Team
- How to get more Amazon Reviews (and why it matters)
- How to find and work with Influencers in your target audience to widen your reach
Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.
Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.
I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.
You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1
To get the 50% discount, enter promo code ACFW1.
If you have any questions not answered on the course page, please don’t hesitate to contact me!
So many of my posts focus on specific tools or micro details that you can use in your book marketing efforts, but for this post I’d like to step back and talk about a mindset that will increase your ratio of success and help you not feel so overwhelmed. (A win-win, yes?)
John Maxwell, the great leadership guru, has taught for years about his “Rule of 5” daily practice. The Rule of 5 is simply a series of activities that you do EVERY DAY that are fundamental to your success. For John, his Rule of 5 are as follows: every day he reads, every day he files, every day he thinks, every day he asks questions, and every day he writes.
Picture a forest of trees in your backyard – massive pecans and oaks. If you choose one tree to strike at with five swings of an ax every day, eventually you’ll cut down that tree. If you take five swings at five random trees each day, what will you end up with? An ugly forest full of scarred trees.
I love this concept for so many reasons, but mostly because it makes succeeding at huge tasks manageable, and helps build productive habits. Read the rest of this entry »
As we talk through book advertising options, this week we’ll move into paid advertising. In my opinion, one of the most under-utilized options out there are Pay-Per-Click campaigns!
What is it? This concept has been around for a while, and Google AdWords is probably the most well-known venue. Basically, you create an ad and attach keywords to the ad. When a user types one of your keywords in a search field, your ad competes in a bidding war with other ads that have the same keyword. The ads that are the highest bidder(s) are shown to the user, but you are only charged your bidded price if the user clicks on your ad. Basically, you only pay if they click.
So far, I’ve tried PPC campaigns on Goodreads, Amazon, and Google AdWords, so here’s a quick recap of my experiences: Read the rest of this entry »
We’re talking through other options for unpaid advertising this week, specifically…giveaways!
Offering free books as a prize can have several different benefits. Let’s talk through several different options:
Advertising has been a sweet spot for me, both paid and unpaid. Whether you have more time or money to invest in book marketing, there are so many great opportunities. So over the next few weeks, let’s talk through the possibilities!
Before we jump in, I’m reminded of two critical things to consider when deciding which advertising routes to use. Read the rest of this entry »