marketing

Inside Look at a Launch Team

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Inside Look at a Launch Team

You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)

Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).

I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »

3 Things I Love About Book Cave

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3 things I love about book cave

If you’ve read many of my blog posts about growing your email list, you’ve probably heard me mention the website MyBookCave.com. As I talk to authors, it seems there’s a bit of “Angst-of-the-Unknown” syndrome associated with the site.

Since some of my favorite group giveaways have been run through the My Book Cave, and almost all of their services are FREE, they’re definitely a site for authors to check out.

Book Cave logoThey’ve recently rebranded as “Book Cave” (drop the “My”), so I’ll refer to them by that name moving forward.

The site has a ton of resources for authors, but it can be a bit confusing at first, because both the Reader and Author resources are located on the same website. To help clear out the fog, I’ll share my three favorite parts of Book Cave, and how to navigate each of them. Believe me, it’s worth exploring! Read the rest of this entry »

Unlock the Power of BookBub’s Free Tools

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• happy unlock the power•

BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

A Book by Its Cover

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If you follow any writing or book marketing blogs – or if you happen to love reading – you’re surely quite aware of how powerful a good cover can be! I’ve discussed the topic in several posts, including What makes an Amazon Bestselling Novel? and Finding Your Target Reader. I won’t drone on about the subject here, because I hope I’m preaching to the choir by now (pardon the cliche)! but I thought it would be fun see the before and after of a recent cover change, and take a look at the results!

The first book I ever wrote, The Rancher Takes a Cook, was published by Prism Book Group in 2015. I was having good success with the other indie titles I had released during that time, and chose to individually publish books 2 & 3 in that series.

I knew it would be critical for the covers of books 2 & 3 to match the traditionally published book 1, so readers would be able to find all the books in the series. Read the rest of this entry »

Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »