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One of my goals this year is to be more intentional with each book launch.
A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one. It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.
When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases. Read the rest of this entry »
As 2018 begins with a fresh dose of hope and a year full of possibilities, I’ve been working through my goals for the new year, and looking back on what worked last year and what didn’t. (I’ve also been reading an early copy of Michael Hyatt’s new book, Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals. I highly recommend it!)
One of my favorite studies each new year is a look back at my email list growth for the previous year. I did this in Jan., 2017 and shared the results on this blog post. It was insightful to see which ways of growing my list yielded the highest open and click rates!
For 2017, my goal was to grow my list by 6,000 reader emails. I’ll be honest, this was a less-than-ambitious goal considering I’d added 7,178 emails to my list in 2016. Perhaps I was feeling like I wouldn’t have the same list-building opportunities for 2017, but boy was I wrong! Read the rest of this entry »
Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.
I’ve organized these, starting with the MOST helpful tools to actually sell books:
- Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
- Read the rest of this entry »
Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.
A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.
Having a strong Launch Team will provide countless benefits, but here are my favorite three: Read the rest of this entry »
In honor of the Thanksgiving holiday this week (in America), I thought it might be fun to take a day off from the “business” side and have a bit of fun with this writing thing we love.
You know you’re a writer when:
…you have baby name websites saved on your computer.
…you make random odd expressions because you’re checking to see if you described them correctly. Read the rest of this entry »
BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.
But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!
Before we start:
Make sure you’ve done the following… Read the rest of this entry »
If you follow any writing or book marketing blogs – or if you happen to love reading – you’re surely quite aware of how powerful a good cover can be! I’ve discussed the topic in several posts, including What makes an Amazon Bestselling Novel? and Finding Your Target Reader. I won’t drone on about the subject here, because I hope I’m preaching to the choir by now (pardon the cliche)! but I thought it would be fun see the before and after of a recent cover change, and take a look at the results!
The first book I ever wrote, The Rancher Takes a Cook, was published by Prism Book Group in 2015. I was having good success with the other indie titles I had released during that time, and chose to individually publish books 2 & 3 in that series.
I knew it would be critical for the covers of books 2 & 3 to match the traditionally published book 1, so readers would be able to find all the books in the series. Read the rest of this entry »