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Unlock the Power of BookBub’s Free Tools

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BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

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A Book by Its Cover

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If you follow any writing or book marketing blogs – or if you happen to love reading – you’re surely quite aware of how powerful a good cover can be! I’ve discussed the topic in several posts, including What makes an Amazon Bestselling Novel? and Finding Your Target Reader. I won’t drone on about the subject here, because I hope I’m preaching to the choir by now (pardon the cliche)! but I thought it would be fun see the before and after of a recent cover change, and take a look at the results!

The first book I ever wrote, The Rancher Takes a Cook, was published by Prism Book Group in 2015. I was having good success with the other indie titles I had released during that time, and chose to individually publish books 2 & 3 in that series.

I knew it would be critical for the covers of books 2 & 3 to match the traditionally published book 1, so readers would be able to find all the books in the series. Read the rest of this entry »

Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

Grow Your Marketing Skills through Group Coaching

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Sample Book Launch Plan (1)

I’m starting something new…Marketing Group Coaching!

I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!

Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:

  • Find your Target Reader
  • Grow Your Email List into a powerful tool
  • Build an effective Launch Team
  • How to get more Amazon Reviews (and why it matters)
  • How to find and work with Influencers in your target audience to widen your reach

Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.

Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.

I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.

You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1

To get the 50% discount, enter promo code ACFW1.

If you have any questions not answered on the course page, please don’t hesitate to contact me!

Sample Launch Plan: Debut Release

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Sample Book Launch Plan

Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.

To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »

Turn Freebie Subscribers into Buying Readers

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Turn Freebie subscribersWith so many great opportunities for authors to grow their reader email list through giveaways, a new problem arises. (Or as we’re taught in project management, it’s not a problem, it’s an opportunity!)

When we gain subscribers by giving them a free book (or other giveaway), are we teaching readers to expect books for free?

Maybe. If we’re not using a series of onboarding emails.

But with an effective email automation sequence, you can teach those freebie readers to value your books and turn those new subscribers into fans! Read the rest of this entry »