paid advertising

Sample Launch Plan: Debut Release

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Sample Book Launch Plan

Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.

To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »

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Why I Love Facebook Lead Generation Ads

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I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!

What is a Facebook Lead Generation ad? 

Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.

So why do I find value in Lead Gen ads?

  1. Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired.  Read the rest of this entry »

The Rule of 5 for Book Marketing

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So many of my posts focus on specific tools or micro details that you can use in your book marketing efforts, but for this post I’d like to step back and talk about a mindset that will increase your ratio of success and help you not feel so overwhelmed. (A win-win, yes?)

John Maxwell, the great leadership guru, has taught for years about his “Rule of 5” daily practice. The Rule of 5 is simply a series of activities that you do EVERY DAY that are fundamental to your success. For John, his Rule of 5 are as follows: every day he reads, every day he files, every day he thinks, every day he asks questions, and every day he writes.special-delivery

Picture a forest of trees in your backyard – massive pecans and oaks. If you choose one tree to strike at with five swings of an ax every day, eventually you’ll cut down that tree. If you take five swings at five random trees each day, what will you end up with? An ugly forest full of scarred trees.

I love this concept for so many reasons, but mostly because it makes succeeding at huge tasks manageable, and helps build productive habits. Read the rest of this entry »

Troubleshooting Facebook Ads

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Facebook Ads can be finicky things.

Getting an ad to perform well (meaning actually sell books at a cost per click that doesn’t break the bank) can be a complicated formula. In theory, it should be simple:

  • One part good ad copy (that’s attractive to your target reader)
  • One part finding the right audience (again think about your target reader)
  • One part good landing page (your Amazon book page or other sales page)

So if you’ve got all those things right, your FB ad should perform well! Facebook-Icon

But what happens if it doesn’t? How do you know which part of the formula isn’t quite right?

Here are a few tips to troubleshoot:  Read the rest of this entry »

Book Launch Marketing Checklist

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Are you releasing a new book into the world? I talk with so many authors in this position, who are drowning in book marketing advice and just want a simple step-by-step list of what to do to launch the new book properly.

In response to this, I created a simple checklist for a new book launch with “required tasks” (such as adding the book to your Amazon Author Profile) marked separately from “optional tasks” (like a blog tour).

Feel free to use and share it with other authors preparing to launch their latest book baby!

Free Checklist

Bookbub Strategy: Choose the Right Pricing Approach

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I make no secrets of my respect (almost love) for Bookbub.com advertising. My first Bookbub ad is what really kick-started my book sales, back in January 2015. Since then, I’ve been blessed to have my books featured with Bookbub (6) different times. Through these, I’ve identified some clear strategies for obtaining and pricing a Bookbub feature. Over the next week, we’ll talk through these strategies! Read the rest of this entry »

The (3) Essential Parts of a Book Launch Postmortem

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In the world of Project Management, a postmortem is a special meeting where the project list-clipart-dT8Rd9ATeteam reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.

A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.

So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »