Ever wanted to see the big picture? All the options laid out so you can make an informed decision?
As I was coaching an author the other day, I realized that I haven’t written a blog post that covers my full email list building strategy.
So today, we’re going to remedy that!
In any marketing efforts, you want to make sure you’re doing things to reach both your Existing Readers and New Readers. The good news is that if you’re growing your email list effectively, it will be a powerful tool to reach your existing readers, as well as introducing new readers to you and converting them to fans eager to purchase your next book.
Sound too good to be true? I won’t promise it’s easy or completely painless, but once you have your sign-up forms and your automated welcome sequence in place, most of the hard work is done.
People who sign up for your email list after reading a piece of your writing tend to be a high “quality” subscriber. Meaning they are likely to open the emails you send and click the links in the email. They are likely your target reader.
The two best methods to capture these readers on your email list are: Read the rest of this entry »
One of the less-glamorous aspects of growing your reader email list is Regular List Clean-up. Glamorous it may not be, but oh, baby, it’s more important than you might think!
Allow me to share a cautionary tale from my own recent experience. I’d been doing small clean-up in some of my email groups, but putting off going through my entire list. What do I mean by email list clean-up? Basically, sending an email to those who hadn’t opened my emails in the last 6 months, asking them if they still wanted to be on my reader email list. Those who click the “Keep me on” link get to stay, but everyone else who receives the email would be unsubscribed.
So, back to the story…It’s a good idea to do a quick full-list clean-up about every 6 months, but it had been over a year since I’d done a full clean. After all, why not give those readers a few more opportunities to click? Finally, I decided I would do a full clean after my February release. It was time. My calendar and my conscience agreed. Read the rest of this entry »
You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)
Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).
I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »
One of my goals this year is to be more intentional with each book launch.
A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one. It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.
When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases. Read the rest of this entry »
As 2018 begins with a fresh dose of hope and a year full of possibilities, I’ve been working through my goals for the new year, and looking back on what worked last year and what didn’t. (I’ve also been reading an early copy of Michael Hyatt’s new book, Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals. I highly recommend it!)
One of my favorite studies each new year is a look back at my email list growth for the previous year. I did this in Jan., 2017 and shared the results on this blog post. It was insightful to see which ways of growing my list yielded the highest open and click rates!
For 2017, my goal was to grow my list by 6,000 reader emails. I’ll be honest, this was a less-than-ambitious goal considering I’d added 7,178 emails to my list in 2016. Perhaps I was feeling like I wouldn’t have the same list-building opportunities for 2017, but boy was I wrong! Read the rest of this entry »
Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.
I’ve organized these, starting with the MOST helpful tools to actually sell books:
- Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
- Read the rest of this entry »