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Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

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Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

Grow Your Marketing Skills through Group Coaching

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Sample Book Launch Plan (1)

I’m starting something new…Marketing Group Coaching!

I love working one-on-one with authors, but there are only so many hours in a day… And I also believe there is great power in small-group learning!

Over a 10-week course, we’ll work in groups of about six authors, diving deep into the following topics that are critical to effectively marketing books:

  • Find your Target Reader
  • Grow Your Email List into a powerful tool
  • Build an effective Launch Team
  • How to get more Amazon Reviews (and why it matters)
  • How to find and work with Influencers in your target audience to widen your reach

Through a combination of videos and group chats (as well as a private Facebook group), you’ll receive in-depth training, actionable feedback, and built-in accountability to help you succeed in each of these areas.

Each coaching group will be open to 6 authors, and this first group will begin within the next few weeks. We’ll schedule the live sessions at a time that works for each group.

I’m offering a 50% discount for the first group, and wanted to give you, my blog family, the first opportunity.

You can see all the info and register here: http://the-ambitious-author.teachable.com/p/next-level-group-coaching/?product_id=368109&coupon_code=ACFW1

To get the 50% discount, enter promo code ACFW1.

If you have any questions not answered on the course page, please don’t hesitate to contact me!

Sample Launch Plan: Debut Release

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Sample Book Launch Plan

Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.

To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »

Turn Freebie Subscribers into Buying Readers

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Turn Freebie subscribersWith so many great opportunities for authors to grow their reader email list through giveaways, a new problem arises. (Or as we’re taught in project management, it’s not a problem, it’s an opportunity!)

When we gain subscribers by giving them a free book (or other giveaway), are we teaching readers to expect books for free?

Maybe. If we’re not using a series of onboarding emails.

But with an effective email automation sequence, you can teach those freebie readers to value your books and turn those new subscribers into fans! Read the rest of this entry »

Why I Love Facebook Lead Generation Ads

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I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!

What is a Facebook Lead Generation ad? 

Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.

So why do I find value in Lead Gen ads?

  1. Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired.  Read the rest of this entry »

Email List Growth – An In-Depth Look!

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One of my goals for 2016 was to grow my reader email list – by a lot. I started the year with a list of 135 reader emails, and my goal was to add 7,500 new emails, while making sure those new emails were my target reader. As you can imagine, that goal would require a lot of focus and hard work!

Sending Email

I ended the year with a total of 7,313 subscribers on my fiction reader list, which means a net increase of 7,178 emails. Not quite my goal, but close enough I was happy. Of course, those don’t include people who have unsubscribed as I’ve sent emails to the list throughout the year (because those unsubscribes weren’t my target reader, right?), nor does it double-count people who have subscribed through multiple ways. (I use Groups in Mailchimp and consolidate all my reader emails to separate groups within a single list, so no email is duplicated. Otherwise, that would be a sure way to spam someone!)

I’ve talked about the importance of doing a postmortem for a book launch, so as I set my email list growth goals for 2017, I thought it might be helpful to see what efforts produced the best (and worst) results in 2016. The open and click rates for each category below are from the campaign I just sent on 12/27/16 for my new release, so it should be a fairly equal comparison.

Here’s the list:

• Organic sign-ups: 345 emails
Open rate: 61.6%. Click rate: 22.4%.
This is people who sign-up for my mailing list through links in the back of my books, my website, or social media profiles. These people have not received anything in exchange for signing up, except an excited welcome email from me. 🙂

• Sign-ups to receive my free short story that goes after book 5 in my Mountain Dreams Series: 506 emails
Open rate: 33.3%. Click rate: 11.1%.
This offer is in the back of all my ebooks and has a special page on my website. I don’t promote it anywhere else, because it’s helpful to have read that series to appreciate the short story.

Facebook-Icon• Facebook Lead Generation ads promoting my permafree, book 1 in the Mountain Dreams Series: 4,077 emails
Open rate: 26.1%. Click rate: 8%.
I’ve run these throughout most of the year at a low budget, usually between $5-7/day. I haven’t blogged specifically about this type of FB ad, but I plan to when time permits. It’s my favorite for mailing list growth for many reasons, including the fact that it’s great at helping authors narrow down their target audience and find pertinent keywords. I have a 3-email automation sequence that goes out to new sign-ups giving them the free book in email #1. Then email #2 gives the first few pages of book #2 in that series, along with the link to buy. Then email #3 announces my newest release. So I use these ads as a tool for both list growth and book sales.

• Ongoing Instafreebie giveaway for my permafree book. 835 emails
These were harder to get exact open and click rates because of the way I was tracking subscribers from Instafreebie. From what I can tell, it looks the open and click rates were approx. 33% and 11% respectively.
I blogged about the Instafreebie giveaway here. I was a little skeptical about how high the open and click rates would be, but I’ve been pleasantly surprised.

• Instafreebie group giveaway for my permafree book: 812 emails
Open and click rates appear to be similar to Instafreebie above.
This was a group of 8 authors who write Christian fiction in a variety of genres. Potential readers chose which (if any) author they wanted to follow in exchange for receiving that author’s free book. The giveaway was done right before Christmas, which is not always a time people are focused on reading or seeking out new books. I have a suspicion it may have been even better right after Christmas. I’m pleased with the results, though!

• Fall Author Mailing List Promo organized by Ryan Zee of BookSweeps: 603 emails
Open rate: 56.8%. Click rate: 19.3%.
This was geared toward fans of Inspirational historical romance (my specific genre), and I was really pleased with the outcome. Ryan’s team gave great ideas to the authors for how to onboard the sign-ups, and I had great interaction with the new readers. It was interesting to find that some of them were already on my list or had sent me reader emails previously. That goes to show this method of recruiting email address is successfully reaching my target audience. Ryan is doing another of these in the spring, and I’m already signed up. There are other similar services out there, but Ryan’s has the best targeting for my specific genre.

In a postmortem, my next step would be to analyze what I would change and what I definitely want to repeat. I won’t bore you with those details, but here’s a chance for you to analyze whether you’d like to try anything from this list!

And I’d love to hear from you now! Did you try any other approaches to growing your reader email list this year that I haven’t mentioned here? If so, what were the results? Or maybe you’ve tried something I did. If so, I’d love to hear about it!