Ever wanted to see the big picture? All the options laid out so you can make an informed decision?
As I was coaching an author the other day, I realized that I haven’t written a blog post that covers my full email list building strategy.
So today, we’re going to remedy that!
In any marketing efforts, you want to make sure you’re doing things to reach both your Existing Readers and New Readers. The good news is that if you’re growing your email list effectively, it will be a powerful tool to reach your existing readers, as well as introducing new readers to you and converting them to fans eager to purchase your next book.
Sound too good to be true? I won’t promise it’s easy or completely painless, but once you have your sign-up forms and your automated welcome sequence in place, most of the hard work is done.
People who sign up for your email list after reading a piece of your writing tend to be a high “quality” subscriber. Meaning they are likely to open the emails you send and click the links in the email. They are likely your target reader.
The two best methods to capture these readers on your email list are: Read the rest of this entry »
With so many great opportunities for authors to grow their reader email list through giveaways, a new problem arises. (Or as we’re taught in project management, it’s not a problem, it’s an opportunity!)
When we gain subscribers by giving them a free book (or other giveaway), are we teaching readers to expect books for free?
Maybe. If we’re not using a series of onboarding emails.
But with an effective email automation sequence, you can teach those freebie readers to value your books and turn those new subscribers into fans! Read the rest of this entry »
I’ve been doing some new things to grow my reader email list recently, and together they’ve been adding between 30 – 50 new emails per day. Over the next few weeks, I’ll share what I’m doing.
For today’s post, let’s start with the simplest to set-up: A Giveaway through InstaFreebie.com.
The last I’d heard of InstaFreebie, it was a site where you could upload an epub file of a book you wanted to give to readers, then share the InstaFreebie link with the person you wanted to receive the free book. They could retrieve the file from InstaFreebie and sideload it onto their eReader. I have a different service I use to share ereader files for giveaways (I use BookFunnel and LOVE them, mostly because of their high level of customer support for my readers), so InstaFreebie hasn’t been on my radar for a while.
But I received a tip from a Facebook friend that InstaFreebie has a great little program to help authors grow their reader email list. That sounded like something to check out! Read the rest of this entry »
With any book, especially a new release, the author/publisher/marketing team is striving to sell books to:
- Existing Readership
- New Readers
We’ll talk about finding new readers later, but in this post, let’s focus on selling new books to people who have already read your work. Read the rest of this entry »
We’re talking through other options for unpaid advertising this week, specifically…giveaways!
Offering free books as a prize can have several different benefits. Let’s talk through several different options: