I’ve been doing some new things to grow my reader email list recently, and together they’ve been adding between 30 – 50 new emails per day. Over the next few weeks, I’ll share what I’m doing.
For today’s post, let’s start with the simplest to set-up: A Giveaway through InstaFreebie.com.
The last I’d heard of InstaFreebie, it was a site where you could upload an epub file of a book you wanted to give to readers, then share the InstaFreebie link with the person you wanted to receive the free book. They could retrieve the file from InstaFreebie and sideload it onto their eReader. I have a different service I use to share ereader files for giveaways (I use BookFunnel and LOVE them, mostly because of their high level of customer support for my readers), so InstaFreebie hasn’t been on my radar for a while.
But I received a tip from a Facebook friend that InstaFreebie has a great little program to help authors grow their reader email list. That sounded like something to check out!
I have to say I’m impressed! To use the mailing list sign-up (including automatic integration with your Mailchimp list), you have to use the $20/month Pro plan, but it seems to be worth the cost. I uploaded one of my books that’s already permafree on Amazon and other retailers, and created what they call an “Advanced Giveaway.” That allowed me to select the “Mailing List Opt-in Required” so readers subscribe to my mailing list in order to receive the free book.
The site was easy to use, and here’s a peek at the book set-up page:
The message potential readers see is:
InstaFreebie delivers the free book to the subscriber and adds the reader email address directly to your Mailchimp mailing. Nice!
I tweeted once about the book giveaway when I first set it up, but haven’t promoted it in any way since then. I’m averaging about five sign-ups today, and most of them come through InstaFreebie’s promotions. Here’s a nice chart they provide to show the results in graph form:
PRO TIP #1: I didn’t learn this until after I sent my first tweet, but InstaFreebie’s system is set up so the more you promote your giveaway, the more they promote it, too. For them to know about your promotions, you have to tag InstaFreebie in your social media posts, or blind copy email@example.com on your promotion email.
For me, uploading a permafree book was a great fit, but you could also give away any other book, as long as it’s not in Amazon’s KDP Select Program. A great opportunity!
It’s no secret that growing your email list is a powerful marketing tool, but what do you do with those new subscribers? How do you help them get to know you and want to buy your books?
You set up an easy, but effective, Welcome Email Sequence.
Want real email examples and pro tips to set up your Welcome Email Sequence? Get these and more in my new course!