How to Grow Your Email List with InstaFreebie

Posted on Updated on

Grow Your Email List with InstaFreebie

I’ve been doing some new things to grow my reader email list recently, and together they’ve been adding between 30 – 50 new emails per day. Over the next few weeks, I’ll share what I’m doing.

For today’s post, let’s start with the simplest to set-up: A Giveaway through InstaFreebie.com.

The last I’d heard of InstaFreebie, it was a site where you could upload an epub file of a book you wanted to give to readers, then share the InstaFreebie link with the person you wanted to receive the free book. They could retrieve the file from InstaFreebie and sideload it onto their eReader. I have a different service I use to share ereader files for giveaways (I use BookFunnel and LOVE them, mostly because of their high level of customer support for my readers), so InstaFreebie hasn’t been on my radar for a while.

But I received a tip from a Facebook friend that InstaFreebie has a great little program to help authors grow their reader email list. That sounded like something to check out!

I have to say I’m impressed! To use the mailing list sign-up (including automatic integration with your Mailchimp list), you have to use the $20/month Pro plan, but it seems to be worth the cost. I uploaded one of my books that’s already permafree on Amazon and other retailers, and created what they call an “Advanced Giveaway.” That allowed me to select the “Mailing List Opt-in Required” so readers subscribe to my mailing list in order to receive the free book.

The site was easy to use, and here’s a peek at the book set-up page:

Setup

The message potential readers see is:

message

InstaFreebie delivers the free book to the subscriber and adds the reader email address directly to your Mailchimp mailing. Nice!

I tweeted once about the book giveaway when I first set it up, but haven’t promoted it in any way since then. I’m averaging about five sign-ups today, and most of them come through InstaFreebie’s promotions. Here’s a nice chart they provide to show the results in graph form:

giveaways

PRO TIP #1: I didn’t learn this until after I sent my first tweet, but InstaFreebie’s system is set up so the more you promote your giveaway, the more they promote it, too. For them to know about your promotions, you have to tag InstaFreebie in your social media posts, or blind copy support@instafreebie.com on your promotion email.

For me, uploading a permafree book was a great fit, but you could also give away any other book, as long as it’s not in Amazon’s KDP Select Program. A great opportunity!

Next week, I’ll share the success I’m having growing my reader email list through Facebook Lead Generation ads. In the meantime, have you used InstaFreebie’s new program? If so, share any tips you have in the comments!

Advertisements

7 thoughts on “How to Grow Your Email List with InstaFreebie

    Janet W. Ferguson said:
    August 30, 2016 at 8:17 am

    Thanks for the wonderful ideas!

    Like

    Robin Patchen said:
    September 9, 2016 at 4:59 pm

    Okay, Misty, I tried it. Loaded my book, Finding Amanda, onto InstaFreebie on Sunday, and then, because of your recommendation, promoted it a lot this week. And guess what? Today, it is featured on their Freebie Friday blog post and will be emailed (along with a bunch of other books) to their mailing list. And I’ve been getting a lot of new folks on my mailings list, too. Thanks for the great tip!

    Like

      Misty M. Beller responded:
      September 10, 2016 at 1:55 pm

      Oh that’s fantastic, Robin! Getting in their newsletter sounds like a fantastic way to meet new readers. So glad your book was selected!

      Like

    Jen said:
    October 11, 2016 at 10:08 am

    So, Misty, I want to give away my newest Novella that is releasing around thanksgiving, primarily to my readers already on my elist. Can I do this through Instafreebie even though the book hasn’t officially launched? It’s an upload, not a buy-link, right? So that should work??? Or should I just stick with sending a mobi file through Mailchimp? Thanks for the help! 🙂

    Liked by 1 person

      Misty M. Beller responded:
      October 11, 2016 at 12:30 pm

      Hi, Jen. Yes! InstaFreebie will let you set up a private giveaway where you upload your book files and send the download link to anyone you choose. You can choose how many total giveaways are allowed with the link, or how long the link is valid. It has a lot of great options for what you’re planning. Congrats on the new release!

      Like

    […] tell, it looks the open and click rates were approx. 33% and 11% respectively. I blogged about the Instafreebie giveaway here. I was a little skeptical about how high the open and click rates would be, but I’ve been […]

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s