I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!
What is a Facebook Lead Generation ad?
Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.
So why do I find value in Lead Gen ads?
- Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired. Read the rest of this entry »
The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?
The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!
In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!
So how do you find that elusive person?
Read the rest of this entry »
I’ve taken a bit of a hiatus from this blog as I taught a twelve-week marketing seminar on the ACFW-SC chapter blog. (You can see the posts HERE Just click on the June, July, and August posts).
But now I’m excited to get back to regular posts with you!
During my time away, I discovered a critical equation for strong, steady book sales, and now I’d love to share it with you! Read the rest of this entry »
So we hear all the time word of mouth is what sells books, right?
The Amazon review is one of the most powerful word-of-mouth tools you’ll ever encounter. Is your book well-researched? Your readers will appreciate that and mention it in their reviews. Did you forget to tie up loose ends in your story line? You’ll be called out on it, I guarantee. Potential readers often look at the reviews to see if they’re willing to spend precious money and time to read your story. Hone your craft and write the best story possible, and your reviews will reflect it.
How many reviews do you need? Many writers say it seems there’s something “magical” about reaching twenty-five. After that, they seem to come so much easier and quicker. The more reviews you have with a four- or five-star rating, the more comfortable a potential reader will be taking a chance on your book.
So let’s take an extra minute to talk through methods for garnering reviews. Read the rest of this entry »
As we talk through paid advertising that works, we’ve finally come to one of the most successful:
This is one of my all-time favorite marketing methods, because this is the way I see the biggest spike in sales. It also works well with my introverted personality. 🙂 Read the rest of this entry »
As we talk through book advertising options, this week we’ll move into paid advertising. In my opinion, one of the most under-utilized options out there are Pay-Per-Click campaigns!
What is it? This concept has been around for a while, and Google AdWords is probably the most well-known venue. Basically, you create an ad and attach keywords to the ad. When a user types one of your keywords in a search field, your ad competes in a bidding war with other ads that have the same keyword. The ads that are the highest bidder(s) are shown to the user, but you are only charged your bidded price if the user clicks on your ad. Basically, you only pay if they click.
So far, I’ve tried PPC campaigns on Goodreads, Amazon, and Google AdWords, so here’s a quick recap of my experiences: Read the rest of this entry »
We’re talking through other options for unpaid advertising this week, specifically…giveaways!
Offering free books as a prize can have several different benefits. Let’s talk through several different options: