back cover blurb
The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?
The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!
In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!
So how do you find that elusive person?
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Hi, Gang! Before we kick-start our discussion on marketing and best practices to get our books in front of readers, let’s cover a few prerequisites.
No matter how much marketing or advertising you do, your sales potential will never be reached unless you have these factors in place. I’m sure there are a host of other important influencers (I can already think of several), but you’re dead in the water until you get these three right.