Turn Freebie Subscribers into Buying Readers

Posted on July 26, 2017 Updated on December 13, 2017

With so many great opportunities for authors to grow their reader email list through giveaways, a new problem arises. (Or as we’re taught in project management, it’s not a problem, it’s an opportunity!)

When we gain subscribers by giving them a free book (or other giveaway), are we teaching readers to expect books for free?

Maybe. If we’re not using a series of onboarding emails.

But with an effective email automation sequence, you can teach those freebie readers to value your books and turn those new subscribers into fans! Read the rest of this entry »