back cover blurbs

A Book by Its Cover

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If you follow any writing or book marketing blogs – or if you happen to love reading – you’re surely quite aware of how powerful a good cover can be! I’ve discussed the topic in several posts, including What makes an Amazon Bestselling Novel? and Finding Your Target Reader. I won’t drone on about the subject here, because I hope I’m preaching to the choir by now (pardon the cliche)! but I thought it would be fun see the before and after of a recent cover change, and take a look at the results!

The first book I ever wrote, The Rancher Takes a Cook, was published by Prism Book Group in 2015. I was having good success with the other indie titles I had released during that time, and chose to individually publish books 2 & 3 in that series.

I knew it would be critical for the covers of books 2 & 3 to match the traditionally published book 1, so readers would be able to find all the books in the series. Read the rest of this entry »

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Finding Your Target Reader

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The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?

What kind of people fall in lovewith my books- 1

The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!

In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!

So how do you find that elusive person?
Read the rest of this entry »

What makes an Amazon Bestselling Novel?

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Hi, Gang! Before we kick-start our discussion on marketing and best practices to get our books in front of readers, let’s cover a few prerequisites.

No matter how much marketing or advertising you do, your sales potential will never be reached unless you have these factors in place. I’m sure there are a host of other important influencers (I can already think of several), but you’re dead in the water until you get these three right.

Read the rest of this entry »