Your Launch Team can be a fantastic way to help jumpstart your new book with quality reviews and strong word-of-mouth exposure. In fact, it’s one of my three favorite tools in a book release! I’ve shared my experiences with my team during a recent book launch in this post. (My team rocks, by the way!)
But keeping your Launch Team strong as you continue to release new books can take a bit of care and nurture. To help, here are some practical steps you can take to keep your team motivated! Read the rest of this entry »
In honor of the Thanksgiving holiday this week (in America), I thought it might be fun to take a day off from the “business” side and have a bit of fun with this writing thing we love.
You know you’re a writer when:
…you have baby name websites saved on your computer.
…you make random odd expressions because you’re checking to see if you described them correctly. Read the rest of this entry »
BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.
But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!
Before we start:
Make sure you’ve done the following… Read the rest of this entry »
As another resource to authors, I’ve just released book 1 in my Marketing How-To series:
Whether you’re an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn’t have to be!
Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there’s even a bonus section with tips to make marketing manageable – and keep your sanity!
You’ll receive sample marketing action plans specific for each type of release:
– First in a new series
– Later book in a series
– Standalone title
With the tools in this book, now may be the most exciting time ever to be an author!
Want to help spread the word? Just click any of the posts below:
Facebook Ads can be finicky things.
Getting an ad to perform well (meaning actually sell books at a cost per click that doesn’t break the bank) can be a complicated formula. In theory, it should be simple:
- One part good ad copy (that’s attractive to your target reader)
- One part finding the right audience (again think about your target reader)
- One part good landing page (your Amazon book page or other sales page)
So if you’ve got all those things right, your FB ad should perform well!
But what happens if it doesn’t? How do you know which part of the formula isn’t quite right?
Here are a few tips to troubleshoot: Read the rest of this entry »
Last week, we talked about when to use a Bookbub Featured Deal, and how to decide your discounting strategy. But that all assumes you can actually get Bookbub to approve your book for a featured deal. After all, BB receives typically receives 100 – 300 submissions per day, and only features 10-15% of those submitted.
So how do you get a book approved for a Featured Deal?
Here are some tips I’ve learned, based on my experience (over 6 BB Featured Deals) and Bookbub’s feedback: Read the rest of this entry »