Facebook Ads can be finicky things.
Getting an ad to perform well (meaning actually sell books at a cost per click that doesn’t break the bank) can be a complicated formula. In theory, it should be simple:
- One part good ad copy (that’s attractive to your target reader)
- One part finding the right audience (again think about your target reader)
- One part good landing page (your Amazon book page or other sales page)
So if you’ve got all those things right, your FB ad should perform well!
But what happens if it doesn’t? How do you know which part of the formula isn’t quite right?
Here are a few tips to troubleshoot: Read the rest of this entry »
Last week, we talked about when to use a Bookbub Featured Deal, and how to decide your discounting strategy. But that all assumes you can actually get Bookbub to approve your book for a featured deal. After all, BB receives typically receives 100 – 300 submissions per day, and only features 10-15% of those submitted.
So how do you get a book approved for a Featured Deal?
Here are some tips I’ve learned, based on my experience (over 6 BB Featured Deals) and Bookbub’s feedback: Read the rest of this entry »