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Troubleshooting Facebook Ads

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Facebook Ads can be finicky things.

Getting an ad to perform well (meaning actually sell books at a cost per click that doesn’t break the bank) can be a complicated formula. In theory, it should be simple:

  • One part good ad copy (that’s attractive to your target reader)
  • One part finding the right audience (again think about your target reader)
  • One part good landing page (your Amazon book page or other sales page)

So if you’ve got all those things right, your FB ad should perform well! Facebook-Icon

But what happens if it doesn’t? How do you know which part of the formula isn’t quite right?

Here are a few tips to troubleshoot:  Read the rest of this entry »

Bookbub Strategy: How to Get Approved for a Featured Deal

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Last week, we talked about when to use a Bookbub Featured Deal, and how to decide your discounting strategy. But that all assumes you can actually get Bookbub to approve your book for a featured deal. After all, BB receives typically receives 100 – 300 submissions per day, and only features 10-15% of those submitted.

yTkgEp4GcSo how do you get a book approved for a Featured Deal? 

Here are some tips I’ve learned, based on my experience (over 6 BB Featured Deals) and Bookbub’s feedback: Read the rest of this entry »