This year I’m doing different this year to promote my books…

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Grow Your Reader Email List (3)

One of my goals this year is to be more intentional with each book launch.

A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one.  It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.

When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases.  Read the rest of this entry »


Unlock the Power of BookBub’s Free Tools

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• happy unlock the power• is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

Bookbub Strategy: Choose the Right Pricing Approach

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I make no secrets of my respect (almost love) for advertising. My first Bookbub ad is what really kick-started my book sales, back in January 2015. Since then, I’ve been blessed to have my books featured with Bookbub (6) different times. Through these, I’ve identified some clear strategies for obtaining and pricing a Bookbub feature. Over the next week, we’ll talk through these strategies! Read the rest of this entry »

The Scoop on Advertising: Part 4 ~ The Mighty Sword of E-mail Distribution

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As we talk through paid advertising that works, we’ve finally come to one of the most successful:

Targeted email

This is one of my all-time favorite marketing methods, because this is the way I see the biggest spike in sales. It also works well with my introverted personality. 🙂 Read the rest of this entry »