9 Ways to Promote Your Preorder

Posted on December 20, 2017 Updated on December 19, 2017

Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.

I’ve organized these, starting with the MOST helpful tools to actually sell books: 

1. Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
2. Read the rest of this entry »