Month: October 2017

A Book by Its Cover

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If you follow any writing or book marketing blogs – or if you happen to love reading – you’re surely quite aware of how powerful a good cover can be! I’ve discussed the topic in several posts, including What makes an Amazon Bestselling Novel? and Finding Your Target Reader. I won’t drone on about the subject here, because I hope I’m preaching to the choir by now (pardon the cliche)! but I thought it would be fun see the before and after of a recent cover change, and take a look at the results!

The first book I ever wrote, The Rancher Takes a Cook, was published by Prism Book Group in 2015. I was having good success with the other indie titles I had released during that time, and chose to individually publish books 2 & 3 in that series.

I knew it would be critical for the covers of books 2 & 3 to match the traditionally published book 1, so readers would be able to find all the books in the series. Read the rest of this entry »

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Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »