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Why I Love Facebook Lead Generation Ads

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I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!

What is a Facebook Lead Generation ad? 

Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.

So why do I find value in Lead Gen ads?

  1. Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired.  Read the rest of this entry »

The Most Effective Way to Grow Your Reader Email List

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With any book, especially a new release, the author/publisher/marketing team is striving to sell books to:

  1. Existing Readership
  2. New Readers

We’ll talk about finding new readers later, but in this post, let’s focus on selling new books to people who have already read your work.  Read the rest of this entry »

The Scoop on Advertising: Part 2 – Giveaways!

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We’re talking through other options for unpaid advertising this week, specifically…giveaways!

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Offering free books as a prize can have several different benefits. Let’s talk through several different options:

Read the rest of this entry »