giveaway

The Most Effective Way to Grow Your Reader Email List

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With any book, especially a new release, the author/publisher/marketing team is striving to sell books to:

  1. Existing Readership
  2. New Readers

We’ll talk about finding new readers later, but in this post, let’s focus on selling new books to people who have already read your work.  Read the rest of this entry »

The Scoop on Advertising: Part 2 – Giveaways!

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We’re talking through other options for unpaid advertising this week, specifically…giveaways!

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Offering free books as a prize can have several different benefits. Let’s talk through several different options:

Read the rest of this entry »