BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.
But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!
Before we start:
Make sure you’ve done the following… Read the rest of this entry »
I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!
What is a Facebook Lead Generation ad?
Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.
So why do I find value in Lead Gen ads?
- Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired. Read the rest of this entry »