If you’ve read many of my blog posts about growing your email list, you’ve probably heard me mention the website MyBookCave.com. As I talk to authors, it seems there’s a bit of “Angst-of-the-Unknown” syndrome associated with the site.
Since some of my favorite group giveaways have been run through the My Book Cave, and almost all of their services are FREE, they’re definitely a site for authors to check out.
They’ve recently rebranded as “Book Cave” (drop the “My”), so I’ll refer to them by that name moving forward.
The site has a ton of resources for authors, but it can be a bit confusing at first, because both the Reader and Author resources are located on the same website. To help clear out the fog, I’ll share my three favorite parts of Book Cave, and how to navigate each of them. Believe me, it’s worth exploring! Read the rest of this entry »
We’ve discussed before how Facebook Ads have become one of my “go-to” marketing tools. I get a lot of furrowed brows when I say that, so today let’s take a moment to walk through the ad set-up – especially the crucial pieces to make sure the ad:
- is seen by your target market and
- gives you the highest possible ROI (return on your investment).
First, let me outline a few of the particular advantages of Facebook advertising: Read the rest of this entry »