Month: September 2015

Facebook Ads Demystified

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Updated April, 2017Facebook-Icon

We’ve discussed before how Facebook Ads have become one of my “go-to” marketing tools. I get a lot of furrowed brows when I say that, so today let’s take a moment to walk through the ad set-up – especially the crucial pieces to make sure the ad:

  1. is seen by your target market and
  2. gives you the highest possible ROI (return on your investment).

First, let me outline a few of the particular advantages of Facebook advertising: Read the rest of this entry »

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This entry was posted in book promotion, Facebook, paid advertising, pay-per-click and tagged , , .

My Book Marketing “Ah-ha!”

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I’ve taken a bit of a hiatus from this blog as I taught a twelve-week marketing seminar on the ACFW-SC chapter blog. (You can see the posts HERE  Just click on the June, July, and August posts).

But now I’m excited to get back to regular posts with you!

During my time away, I discovered a critical equation for strong, steady book sales, and now I’d love to share it with you! Read the rest of this entry »

This entry was posted in book promotion, discoverability, paid advertising and tagged , , , , .