new release

Inside Look at a Launch Team

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Inside Look at a Launch Team

You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)

Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).

I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »

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This year I’m doing different this year to promote my books…

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Grow Your Reader Email List (3)

One of my goals this year is to be more intentional with each book launch.

A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one.  It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.

When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases.  Read the rest of this entry »

Unlock the Power of BookBub’s Free Tools

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BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

The Rule of 5 for Book Marketing

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So many of my posts focus on specific tools or micro details that you can use in your book marketing efforts, but for this post I’d like to step back and talk about a mindset that will increase your ratio of success and help you not feel so overwhelmed. (A win-win, yes?)

John Maxwell, the great leadership guru, has taught for years about his “Rule of 5” daily practice. The Rule of 5 is simply a series of activities that you do EVERY DAY that are fundamental to your success. For John, his Rule of 5 are as follows: every day he reads, every day he files, every day he thinks, every day he asks questions, and every day he writes.special-delivery

Picture a forest of trees in your backyard – massive pecans and oaks. If you choose one tree to strike at with five swings of an ax every day, eventually you’ll cut down that tree. If you take five swings at five random trees each day, what will you end up with? An ugly forest full of scarred trees.

I love this concept for so many reasons, but mostly because it makes succeeding at huge tasks manageable, and helps build productive habits. Read the rest of this entry »

What do you want to know?

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To help me better tailor my blog posts and free marketing tools, I need to hear from you!

What do YOU want to know to kickstart your next book release? 

Click HERE to share your answers, and THANK YOU!

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