Inside Look at a Launch Team
You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)
Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).
I was thrilled with the response, and grew the team to 189 members.
I sent the ARC (advanced review copy) out to the team about two months before release. I don’t recommend sending it any earlier than that, because those who read it right away will have forgotten the story by release day. Or at least lost some of their initial enthusiasm.
When I sent the book, I included the link to Goodreads, and asked people to post their review as soon as they finished the book. In hindsight, I wish I had also included instructions on how to actually post the review, as GR is not very intuitive. You have to click your star rating, then hover over the stars until it asks if you want to post a review. I ended up giving those instructions through email more than once. 🙂
Slowly but surely, my team began posting reviews on GR. It was exciting to see their feedback on the book! About a month away from the release date, I sent an email to the team thanking them for all the reviews and sharing more details about release details. The Goodreads reviews kept coming in, and by the release date, there were 40. Exciting!
ACX released the audiobook 3 days before the release of the ebook, so I sent an email to the launch team with the Amazon link and asked them to go ahead and post reviews on the audiobook format. Again, the reviews started coming in. By the morning of release, there were 12 showing on Amazon. Also, a number of those on my team have their own blogs where they posted reviews. More than I realized!
I sent my 4th and final email to my launch team on the morning of release (I had scheduled it in Mailerlite the day before). I shared a bit of my overwhelming gratitude for all their help, and sent links for all the retailers, as well as Goodreads & Bookbub. The team did a fantastic job posting reviews and sharing about the book on social media!
By the end of Day Four after release, the book had 40 reviews on Amazon. By Day Seven, there were 71. Not to mention 72 reviews on Goodreads (a platform that has traditionally been hard to garner reviews on), as well as multiple reviews on the other retailers – and on the book’s page on Bookbub!
Over and above the reviews, the team shared about the book on social media for weeks before and during the book release. There’s no way to measure how that natural word of mouth helped!
If you’ve been on the fence about whether to start your launch team, or maybe it’s time to infuse some fresh inspiration into your existing team, I hope this post offers encouragement!
And if you’re not sure what to do first — or maybe you would just love to learn some best practices and pro tips — feel free to check out the course I put together to walk through the steps. It’s not a long course, but packed with everything you need to know to put together a fantastic team.
Now it’s your turn! Do you have a launch team? What are your successes and challenges with your team?
4 thoughts on “Inside Look at a Launch Team”
February 20, 2018 at 8:36 pm
Thanks to the great input you gave me when we worked together this fall, Misty, I had wonderful results from my launch team with my latest release, Innocent Lies. In fact, within a week of its release, I had more reviews on it than I did on the previous book in the series! A month after its release, Innocent Lies has 42 reviews. It took me 6 months to get that many reviews on the previous book in the series. Your advice was so helpful. I’m eager to grow my team as big as you’ve grown yours. Impressive!
As always, thanks for sharing your knowledge.
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February 21, 2018 at 11:18 am
Those are fantastic results, Robin! And if you stay intentional with your team, you can keep building them stronger with each launch! 🙂
May 16, 2018 at 5:10 am
[…] in a book release! I’ve shared my experiences with my team during a recent book launch in this post. (My team rocks, by the […]
January 23, 2023 at 6:26 am
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