book launch

Unlock the Power of BookBub’s Free Tools

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BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.

But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!

Before we start:

Make sure you’ve done the following…  Read the rest of this entry »

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Sample Launch Plan: Later-in-Series

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Sample Book Launch Plan (2)

We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.

Today, we’ll cover a sample launch plan for your later-in-series book!

You can see the launch plan for a DEBUT RELEASE here and a 1ST-IN-SERIES or STANDALONE TITLE here. 

A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!

Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: 1st in Series or Standalone

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Sample Book Launch Plan (1)

Sometimes marketing a new book release can be overwhelming, so a few weeks ago, I started a series of blog posts to help simplify the process. We’re talking about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

You can see the launch plan for a Debut Novel here.

Today, we’ll cover a sample launch plan for your 1st-in-series book or a standalone title. I consider these as comparable when it comes to planning the launch, because you already have readers from previous books, but you don’t have the momentum of previous books with familiar setting and characters to drive read-through sales.

We’ll look at the big picture goals and the details! Read the rest of this entry »

Sample Launch Plan: Debut Release

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Sample Book Launch Plan

Some days it can feel like we’re drowning in marketing ideas and suggestions. Especially for new authors, the overwhelm can smother us to the point that it’s hard to act at all because of the barrage of tasks.

To help lessen the overwhelm, I’m beginning a series of blog posts to talk about what pieces should be the core focus of a launch, depending on what type of book launch you’re doing.

Today’s post covers a launch plan for your debut release, both the big picture goals and the details. Read the rest of this entry »

What do you want to know?

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To help me better tailor my blog posts and free marketing tools, I need to hear from you!

What do YOU want to know to kickstart your next book release? 

Click HERE to share your answers, and THANK YOU!

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3 Critical Emails for Your Book Launch

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You’ve built an email list, now what? Every author interacts with their list differently, based on their own personality. Some like to do a quarterly newsletter, filled with memes and recipes and book tidbits. Others prefer to only send mail around a new book release. Critical Emails for your Book Launch

In my opinion, neither way is wrong, as long as you don’t neglect the three critical emails you owe your list around every book launch. Yes, that’s right, I said owe. After all, readers joined your email list because they want to hear about your new books, right?

So what are those three emails for which your readers expectantly wait?

Read the rest of this entry »

The (3) Essential Parts of a Book Launch Postmortem

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In the world of Project Management, a postmortem is a special meeting where the project list-clipart-dT8Rd9ATeteam reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.

A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.

So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »