Your Launch Team can be a fantastic way to help jumpstart your new book with quality reviews and strong word-of-mouth exposure. In fact, it’s one of my three favorite tools in a book release! I’ve shared my experiences with my team during a recent book launch in this post. (My team rocks, by the way!)
But keeping your Launch Team strong as you continue to release new books can take a bit of care and nurture. To help, here are some practical steps you can take to keep your team motivated! Read the rest of this entry »
You’ve heard me talk about launch teams several times, but I thought it would be helpful to share my experiences with my latest release. (This Treacherous Journey, released Feb. 6th, 2018.)
Before I began to prepare for this release, I had about 20 wonderful people on my launch team. I knew I wanted to grow the team for this new book, so about three months before the release date, I sent an invitation to my email list, explaining what the launch team was and offering the chance to join (through a screening process).
I was thrilled with the response, and grew the team to 189 members. Read the rest of this entry »
One of my goals this year is to be more intentional with each book launch.
A nice part of being an indie author is that you can do a “soft launch,” which means you hit the Publish button on Amazon, then send a note to your email list about the new book and move on to write the next one. It’s nice to have that flexibility, but honestly, it’s effective only in maintaining a ho-hum writing career.
When I did my annual review of book sales for 2017, I noticed a very interesting trend. The books where I did a full launch for the release have sold a significantly higher number of copies per month, even after the launch. Almost 50% more, in some cases. Read the rest of this entry »
Preorders are one of the best ways to launch your book effectively, but not every marketing tool works with preorders. Since I’ve been hard at work marketing my own preorder, I thought it might be helpful to share a list of preorder marketing steps that have been helpful for me.
I’ve organized these, starting with the MOST helpful tools to actually sell books:
- Announce the preorder to your email list and social media following. If you’ve been working to grow your email list, that first email to your list will jump-start your preorder sales with a spike! If you missed it, I wrote a blog post about the three critical emails to send your list during a book launch.
- Read the rest of this entry »
Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.
A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.
Having a strong Launch Team will provide countless benefits, but here are my favorite three: Read the rest of this entry »
BookBub.com is best known for their Featured Deals. The ones that have skyrocketed more than one writing career and aided their fair share of bestseller campaigns.
But aside from the (admittedly pricey) Featured Deals, Bookbub offers other beneficial opportunities for book promotion. Some of them are even free!
Before we start:
Make sure you’ve done the following… Read the rest of this entry »
We’re deep in our blog series about sample launch plans depending on what type of book you’re releasing.
Today, we’ll cover a sample launch plan for your later-in-series book!
A later-in-series book is arguably one of the easiest types to launch, because you have the momentum of earlier books in the series, and existing readers who are eager for more of the same characters and setting. This type of book is also the easiest to launch at regular price!
Technically the launch plan we’ll discuss could be either a fiction novel or non-fiction series. We’ll look at the big picture goals and the details! Read the rest of this entry »