So many of my posts focus on specific tools or micro details that you can use in your book marketing efforts, but for this post I’d like to step back and talk about a mindset that will increase your ratio of success and help you not feel so overwhelmed. (A win-win, yes?)
John Maxwell, the great leadership guru, has taught for years about his “Rule of 5” daily practice. The Rule of 5 is simply a series of activities that you do EVERY DAY that are fundamental to your success. For John, his Rule of 5 are as follows: every day he reads, every day he files, every day he thinks, every day he asks questions, and every day he writes.
Picture a forest of trees in your backyard – massive pecans and oaks. If you choose one tree to strike at with five swings of an ax every day, eventually you’ll cut down that tree. If you take five swings at five random trees each day, what will you end up with? An ugly forest full of scarred trees.
I love this concept for so many reasons, but mostly because it makes succeeding at huge tasks manageable, and helps build productive habits. Read the rest of this entry »
Are you releasing a new book into the world? I talk with so many authors in this position, who are drowning in book marketing advice and just want a simple step-by-step list of what to do to launch the new book properly.
In response to this, I created a simple checklist for a new book launch with “required tasks” (such as adding the book to your Amazon Author Profile) marked separately from “optional tasks” (like a blog tour).
Feel free to use and share it with other authors preparing to launch their latest book baby!
With any book, especially a new release, the author/publisher/marketing team is striving to sell books to:
- Existing Readership
- New Readers
We’ll talk about finding new readers later, but in this post, let’s focus on selling new books to people who have already read your work. Read the rest of this entry »
In the world of Project Management, a postmortem is a special meeting where the project team reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.
A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.
So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »