Lead Generation

All the Options to Build Your Email List

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All the options to grow your email list

Ever wanted to see the big picture? All the options laid out so you can make an informed decision?

As I was coaching an author the other day, I realized that I haven’t written a blog post that covers my full email list building strategy.

So today, we’re going to remedy that!

In any marketing efforts, you want to make sure you’re doing things to reach both your Existing Readers and New Readers. The good news is that if you’re growing your email list effectively, it will be a powerful tool to reach your existing readers, as well as introducing new readers to you and converting them to fans eager to purchase your next book.

Sound too good to be true? I won’t promise it’s easy or completely painless, but once you have your sign-up forms and your automated welcome sequence in place, most of the hard work is done.

Existing Readers:Existing Readers

People who sign up for your email list after reading a piece of your writing tend to be a high “quality” subscriber. Meaning they are likely to open the emails you send and click the links in the email. They are likely your target reader.

The two best methods to capture these readers on your email list are: Read the rest of this entry »

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3 Things I Love About Book Cave

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3 things I love about book cave

If you’ve read many of my blog posts about growing your email list, you’ve probably heard me mention the website MyBookCave.com. As I talk to authors, it seems there’s a bit of “Angst-of-the-Unknown” syndrome associated with the site.

Since some of my favorite group giveaways have been run through the My Book Cave, and almost all of their services are FREE, they’re definitely a site for authors to check out.

Book Cave logoThey’ve recently rebranded as “Book Cave” (drop the “My”), so I’ll refer to them by that name moving forward.

The site has a ton of resources for authors, but it can be a bit confusing at first, because both the Reader and Author resources are located on the same website. To help clear out the fog, I’ll share my three favorite parts of Book Cave, and how to navigate each of them. Believe me, it’s worth exploring! Read the rest of this entry »

Why I Love Facebook Lead Generation Ads

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I’ve been running a new Lead Generation ad campaign through Facebook, and I’m reminded of why I like this type of ad so much!

What is a Facebook Lead Generation ad? 

Basically, it’s an ad that creates an easy experience for the user to receive a free gift (ebook) from you in exchange for signing up for your email list. FB uses the email address on file for that user, so the opt-in process is very easy for the user – especially from a mobile device.

So why do I find value in Lead Gen ads?

  1. Grow Email List. They introduce me to new readers who opt-in to my mailing list. Over the course of about a year and a half, I’ve added over 5,000 new emails to my list through this resource. The targeting for FB Lead Gen ads is excellent, and I’ve seen good newsletter open and click rates from the readers I’ve acquired.  Read the rest of this entry »