I was raised on a farm in South Carolina, so my Southern roots run deep, as does my love for family. Put them together, and I write Christian historical romance novels.

However, I was blessed to work thirteen years in the corporate world as a Senior Manager and Director of Process & Training. As you can imagine, this vibrantly awoke the left side of my brain. Now, I analyze the budget impact and ROI (return on investment) for everything—even my creative works!

With so many books available, and so many marketing opportunities jumping in our faces as authors, how do we sort the chaff to find our personal wheat? As I released my debut novel, then my second, and third, I couldn’t stop analyzing the data (a spreadsheet habit is hard to kick). I began to realize certain marketing efforts worked better for me than others (in the business world we call these best practices). Not every effort to market or advertise is right for every scenario. I narrowed my efforts initially to what seemed to work best for me and my books (the low-hanging fruit). Now I’m gradually expanding my reach to cover the other areas to bring additional impact.