paid advertising

5 Steps to Market a New Book Release

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One of the questions I receive most often is from authors is, “How do I promote my new book?” 
Whether it be your debut release or book #5 (or #105) marketing a new release can often be daunting. 
But it doesn’t have to be!

Through the months of June, July, and August, I blogged a marketing workshop here, where I shared all the different marketing options available to authors. And there are a lot of opportunities! But the list can be intimidating, so let me break it down into critical steps for a new release.  Read the rest of this entry »

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The Scoop on Advertising: Part 5 ~ Lots of Options!

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As we talk through paid advertising that works, let’s talk about some of the other miscellaneous advertising options that can be be very successful!

Social Media Paid Ads: 

Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).

Read the rest of this entry »

The Scoop on Advertising: Part 4 ~ The Mighty Sword of E-mail Distribution

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As we talk through paid advertising that works, we’ve finally come to one of the most successful:

Targeted email distribution.world-email

This is one of my all-time favorite marketing methods, because this is the way I see the biggest spike in sales. It also works well with my introverted personality. 🙂 Read the rest of this entry »

The Scoop on Advertising: Part 3 ~ Pay-per-click Ads?

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As we talk through book advertising options, this week we’ll move into paid advertising. In my opinion, one of the most under-utilized options out there are Pay-Per-Click campaigns!

What is it? This concept has been around for a while, and Google AdWords is probably the most well-known venue. Basically, you create an ad and attach keywords to the ad. When a user types one of your keywords in a search field, your ad competes in a bidding war with other ads that have the same keyword. The ads that are the highest bidder(s) are shown to the user, but you are only charged your bidded price if the user clicks on your ad. Basically, you only pay if they click.

So far, I’ve tried PPC campaigns on Goodreads, Amazon, and Google AdWords, so here’s a quick recap of my experiences: Read the rest of this entry »

The Scoop on Advertising: Part 1

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Advertising has been a sweet spot for me, both paid and unpaid. Whether you have more time or money to invest in book marketing, there are so many great opportunities. So over the next few weeks, let’s talk through the possibilities!

Before we jump in, I’m reminded of two critical things to consider when deciding which advertising routes to use.  Read the rest of this entry »