As we talk through paid advertising that works, let’s talk about some of the other miscellaneous advertising options that can be be very successful!
Social Media Paid Ads:
Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).
As we talk through book advertising options, this week we’ll move into paid advertising. In my opinion, one of the most under-utilized options out there are Pay-Per-Click campaigns!
What is it? This concept has been around for a while, and Google AdWords is probably the most well-known venue. Basically, you create an ad and attach keywords to the ad. When a user types one of your keywords in a search field, your ad competes in a bidding war with other ads that have the same keyword. The ads that are the highest bidder(s) are shown to the user, but you are only charged your bidded price if the user clicks on your ad. Basically, you only pay if they click.
So far, I’ve tried PPC campaigns on Goodreads, Amazon, and Google AdWords, so here’s a quick recap of my experiences: Read the rest of this entry »