The Scoop on Advertising: Part 5 ~ Lots of Options!
As we talk through paid advertising that works, let’s talk about some of the other miscellaneous advertising options that can be be very successful!
Social Media Paid Ads:
Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).
Each website has a different way of doing it. Since Facebook is the most popular (and arguably the most successful), let’s look at this one.
The advertising model is similar to Pay-Per-Click, except you pay every time your ad is posted (Pay-Per-Impression). I’m not as crazy about that method, because you pay whether the viewer is interested or not. But since it’s becoming increasingly hard to get regular posts seen on Facebook, this is the only sure-fire way to achieve visibility on that platform.
One thing I like about the ad set-up is you can gear it specifically toward people that like to read fiction (or non-fiction). I plugged in the demographic for my target reader and it listed a potential reach of 180,000. Not too shabby if it reached them all. 🙂
I’ve just started a new campaign for my latest release, The Rancher Takes a Cook, so I’ll report back with the results! I’m running the campaign through July 15th, spending a max of $5 per day.
You see these all the time, on Amazon, on popular blogs and websites—they’re everyone! Seek out websites where your target readers spend time online. Certainly Amazon would be on the expensive end of the spectrum, but affordable options are out there!
Most sidebars are purchased for a month, although some sell for a week at a time. Most have opportunities for either horizontal or vertical ads. You supply the ad graphic. The ad should usually be different dimensions than a typical meme, and often (but doesn’t have to be) something your original cover designer would create. Some sights only want your book cover art. However you produce the sidebar ad, make sure it looks professional and stirs emotion in your target reader!
This is one I just learned about, and I’m currently running my first Bookgrabbr campaign.
It’s an interesting idea. The author or publisher uploads an epub copy of the book along with the book info. Bookgrabbr.com members can “grabb” your book through their site to read for free. When they download it, the site shares your book through that reader’s social media. You as the author or publisher can also share a message with the “grabbr” pointing them to another link if they like your book (perhaps the link of the next book in the series).
The cost is $25 per month, and so far my book has been downloaded by three readers, sending a social media message to their 924 Facebook followers. It looks like the potential for a good advertising tool!
There are so many other “miscellaneous” paid advertising tools out there, I’d like to hear from you!
What have you found to be successful? Anything you tried but achieved disappointing results? Let’s share best practices!
4 thoughts on “The Scoop on Advertising: Part 5 ~ Lots of Options!”
June 30, 2015 at 8:55 am
Thanks again for good information, Misty. I have printed this out and shared it on Twitter.
ELva Cobb Martin, Pres. ACFW-SC Chapter
June 30, 2015 at 1:50 pm
Thanks so much, Elva! I pray it helps in your indie journey. 🙂
July 10, 2015 at 4:10 pm
I don’t have a ton of experience to draw from, but for a best practice, I would say, measure and refine.
I ran a short-term Facebook ad not too long ago, with fairly specific targeting and two possible images to be shown. After the campaign, I evaluated the data. One image did far, far better than the other, and I also realized that the age group I targeted was too broad. On the next run, I refined the audience and used only the more successful image, and the campaign performed better than it had the first time.
Thanks for this great series, Misty. 🙂
(If this posts twice, my apologies! Having some trouble with WordPress today.)
July 11, 2015 at 9:00 am
Excellent points, Brandy! One of the keys to marketing successfully (in any market, whether it’s Sea-Doos or books) is measuring results and adjusting future campaigns accordingly. Thanks for sharing that feedback!
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