book promotion

5 Steps to Market a New Book Release

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One of the questions I receive most often is from authors is, “How do I promote my new book?” 
Whether it be your debut release or book #5 (or #105) marketing a new release can often be daunting. 
But it doesn’t have to be!

Through the months of June, July, and August, I blogged a marketing workshop here, where I shared all the different marketing options available to authors. And there are a lot of opportunities! But the list can be intimidating, so let me break it down into critical steps for a new release.  Read the rest of this entry »

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My Book Marketing “Ah-ha!”

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I’ve taken a bit of a hiatus from this blog as I taught a twelve-week marketing seminar on the ACFW-SC chapter blog. (You can see the posts HERE  Just click on the June, July, and August posts).

But now I’m excited to get back to regular posts with you!

During my time away, I discovered a critical equation for strong, steady book sales, and now I’d love to share it with you! Read the rest of this entry »

The Scoop on Advertising: Part 5 ~ Lots of Options!

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As we talk through paid advertising that works, let’s talk about some of the other miscellaneous advertising options that can be be very successful!

Social Media Paid Ads: 

Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).

Read the rest of this entry »

The Scoop on Advertising: Part 4 ~ The Mighty Sword of E-mail Distribution

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As we talk through paid advertising that works, we’ve finally come to one of the most successful:

Targeted email distribution.world-email

This is one of my all-time favorite marketing methods, because this is the way I see the biggest spike in sales. It also works well with my introverted personality. 🙂 Read the rest of this entry »