Latest Event Updates
Troubleshooting Facebook Ads
Facebook Ads can be finicky things.
Getting an ad to perform well (meaning actually sell books at a cost per click that doesn’t break the bank) can be a complicated formula. In theory, it should be simple:
- One part good ad copy (that’s attractive to your target reader)
- One part finding the right audience (again think about your target reader)
- One part good landing page (your Amazon book page or other sales page)
So if you’ve got all those things right, your FB ad should perform well! 
But what happens if it doesn’t? How do you know which part of the formula isn’t quite right?
Here are a few tips to troubleshoot: Read the rest of this entry »
How to Grow Your Email List with InstaFreebie
I’ve been doing some new things to grow my reader email list recently, and together they’ve been adding between 30 – 50 new emails per day. Over the next few weeks, I’ll share what I’m doing.
For today’s post, let’s start with the simplest to set-up: A Giveaway through InstaFreebie.com.
The last I’d heard of InstaFreebie, it was a site where you could upload an epub file of a book you wanted to give to readers, then share the InstaFreebie link with the person you wanted to receive the free book. They could retrieve the file from InstaFreebie and sideload it onto their eReader. I have a different service I use to share ereader files for giveaways (I use BookFunnel and LOVE them, mostly because of their high level of customer support for my readers), so InstaFreebie hasn’t been on my radar for a while.
But I received a tip from a Facebook friend that InstaFreebie has a great little program to help authors grow their reader email list. That sounded like something to check out! Read the rest of this entry »
What do you want to know?
To help me better tailor my blog posts and free marketing tools, I need to hear from you!
What do YOU want to know to kickstart your next book release?
Click HERE to share your answers, and THANK YOU!
3 Critical Emails for Your Book Launch
You’ve built an email list, now what? Every author interacts with their list differently, based on their own personality. Some like to do a quarterly newsletter, filled with memes and recipes and book tidbits. Others prefer to only send mail around a new book release. 
In my opinion, neither way is wrong, as long as you don’t neglect the three critical emails you owe your list around every book launch. Yes, that’s right, I said owe. After all, readers joined your email list because they want to hear about your new books, right?
So what are those three emails for which your readers expectantly wait?
Book Launch Marketing Checklist
Are you releasing a new book into the world? I talk with so many authors in this position, who are drowning in book marketing advice and just want a simple step-by-step list of what to do to launch the new book properly.
In response to this, I created a simple checklist for a new book launch with “required tasks” (such as adding the book to your Amazon Author Profile) marked separately from “optional tasks” (like a blog tour).
Feel free to use and share it with other authors preparing to launch their latest book baby!
The Ambitious Author 