discoverability

The Scoop on Advertising: Part 1

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Advertising has been a sweet spot for me, both paid and unpaid. Whether you have more time or money to invest in book marketing, there are so many great opportunities. So over the next few weeks, let’s talk through the possibilities!

Before we jump in, I’m reminded of two critical things to consider when deciding which advertising routes to use.  Read the rest of this entry »

What makes an Amazon Bestselling Novel?

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Hi, Gang! Before we kick-start our discussion on marketing and best practices to get our books in front of readers, let’s cover a few prerequisites.

No matter how much marketing or advertising you do, your sales potential will never be reached unless you have these factors in place. I’m sure there are a host of other important influencers (I can already think of several), but you’re dead in the water until you get these three right.

Read the rest of this entry »