Are you releasing a new book into the world? I talk with so many authors in this position, who are drowning in book marketing advice and just want a simple step-by-step list of what to do to launch the new book properly.
In response to this, I created a simple checklist for a new book launch with “required tasks” (such as adding the book to your Amazon Author Profile) marked separately from “optional tasks” (like a blog tour).
Feel free to use and share it with other authors preparing to launch their latest book baby!
The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?
The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!
In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!
So how do you find that elusive person?
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In the world of Project Management, a postmortem is a special meeting where the project team reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.
A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.
So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »
We’ve discussed before how Facebook Ads have become one of my “go-to” marketing tools. I get a lot of furrowed brows when I say that, so today let’s take a moment to walk through the ad set-up – especially the crucial pieces to make sure the ad:
- is seen by your target market and
- gives you the highest possible ROI (return on your investment).
First, let me outline a few of the particular advantages of Facebook advertising: Read the rest of this entry »