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The (3) Essential Parts of a Book Launch Postmortem

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In the world of Project Management, a postmortem is a special meeting where the project list-clipart-dT8Rd9ATeteam reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.

A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.

So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »

Facebook Ads Demystified

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Updated April, 2017Facebook-Icon

We’ve discussed before how Facebook Ads have become one of my “go-to” marketing tools. I get a lot of furrowed brows when I say that, so today let’s take a moment to walk through the ad set-up – especially the crucial pieces to make sure the ad:

  1. is seen by your target market and
  2. gives you the highest possible ROI (return on your investment).

First, let me outline a few of the particular advantages of Facebook advertising: Read the rest of this entry »