I’ve been quiet on this blog over the past few months, as my life has taken a turn for the busy! With two new book releases and the birth of my third daughter, prioritizing has become a necessity.
But I’ve also taken the opportunity to spend focused time learning from some of the top teachers in the world of book marketing – experts like Mark Dawson (of Facebook Ads for Authors fame), Tim Grahl (teaches a fantastic course called Launch a Bestseller), and Nick Stephenson (Your First 10,000 Readers).
I applied many of the approaches I learned to my latest release (The Lady and the Mountain Call), and released the book with over 3,700 preorders. While not enough to reach the NY Times Bestseller list, these did give the book a nice kick-start as my baby entered the world. This was book 5 in my Mountain Dreams Series, and was available for preorder purchase on all the major sales platforms for just under 90 days (the most allowed by Amazon).
When I sat down to hold my launch post-mortem, the results were quite interesting! Over the next few weeks, I’ll share my data and observations about how each of my strategies worked, with the numbers to support each. Not sure what a post-mortem is? We’ll talk about that, too!
So stay tuned!
But before then, let me share a quick overview of the three main strategies that have proven successful for marketing a new fiction release.
We’ve discussed before how Facebook Ads have become one of my “go-to” marketing tools. I get a lot of furrowed brows when I say that, so today let’s take a moment to walk through the ad set-up – especially the crucial pieces to make sure the ad:
- is seen by your target market and
- gives you the highest possible ROI (return on your investment).
First, let me outline a few of the particular advantages of Facebook advertising: Read the rest of this entry »