Street Team, Launch Team, Influencers, ARC Team, or Fan Club—the name varies, but any author who’s launched a book with a strong Launch Team knows their value with a new release.
A Launch Team is basically a group of readers who are ready and willing (and eager!) to get the word out on the street about an author’s books. In exchange for free Advance Review Copies (ARCs), they post reviews, share memes, and shout from the rooftops about the new release. When I think of my launch team, I think of my first readers, my inside circle, my front lines, my most enthusiastic fans.
Having a strong Launch Team will provide countless benefits, but here are my favorite three: Read the rest of this entry »