return on investment

The Scoop on Advertising: Part 5 ~ Lots of Options!

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As we talk through paid advertising that works, let’s talk about some of the other miscellaneous advertising options that can be be very successful!

Social Media Paid Ads: 

Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).

Read the rest of this entry »

The Scoop on Advertising: Part 4 ~ The Mighty Sword of E-mail Distribution

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As we talk through paid advertising that works, we’ve finally come to one of the most successful:

Targeted email distribution.world-email

This is one of my all-time favorite marketing methods, because this is the way I see the biggest spike in sales. It also works well with my introverted personality. 🙂 Read the rest of this entry »

The Scoop on Advertising: Part 3 ~ Pay-per-click Ads?

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As we talk through book advertising options, this week we’ll move into paid advertising. In my opinion, one of the most under-utilized options out there are Pay-Per-Click campaigns!

What is it? This concept has been around for a while, and Google AdWords is probably the most well-known venue. Basically, you create an ad and attach keywords to the ad. When a user types one of your keywords in a search field, your ad competes in a bidding war with other ads that have the same keyword. The ads that are the highest bidder(s) are shown to the user, but you are only charged your bidded price if the user clicks on your ad. Basically, you only pay if they click.

So far, I’ve tried PPC campaigns on Goodreads, Amazon, and Google AdWords, so here’s a quick recap of my experiences: Read the rest of this entry »

Let’s kick this marketing thing off!

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Writing is my life.

However, I was blessed with eleven years in the corporate world, which vibrantly awoke the left side of my brain. Now, I analyze the budget impact and ROI (return on investment) for everything, even my creative works!shutterstock_133160609

With so many books available, and so many marketing opportunities jumping in our faces as authors, how do we sort the chaff to find our personal wheat?

Tweet: How do you sort all the book marketing chaff to find the right methods for you? http://ctt.ec/ueoCX+ #amwriting

As I released my debut novel, then my second, and third, I couldn’t stop analyzing the data (a spreadsheet habit is hard to kick). I began to realize certain marketing efforts worked better for me than others (in the business world we call these best practices). Not every effort to market or advertise is right for every scenario. I narrowed my efforts initially to what seemed to work best for me and my books (the low-hanging fruit). Now I’m gradually expanding my reach to cover the other areas to bring additional impact.

Who am I? I’m technically a hybrid author, with one traditionally published book releasing June 26, 2015 (The Rancher Takes a Cook from Prism Book Group). However, most of my books are Indie-published (meaning I act as the contractor who hires editors and cover artists, I upload my books to my chosen publishing venues, and I handle the marketing details myself). I love the control being an Indie author gives me. I can study the market, see what works for others, implement my own ideas, and see up-to-the-minute results and data.

God has blessed my books thus far, with each of them selling thousands each month. And now, with His help, I’m leaving the corporate world behind and focusing on my writing and marketing efforts full-time. I’m committed to this journey of writing and selling books, and I’m looking forward to sharing what I learn along the way!

I’ll be posting weekly on this blog (maybe more often as we get started), sharing marketing ideas I’ve tried, the success (or failure) in the attempt, and lessons learned. I’ll share real info and stats on:

  • Pricing strategies
  • Advertising platforms
  • When and how pre-orders work best
  • Borrows vs. buys in Amazon’s KDP Select program
  • And so much more!

As we kick off this journey together, I’d love hear the topics you want to discuss!

  1. First register at the link on the right to receive new blog posts in your email each week.
  2. Then leave a comment below to tell me what you’d like future posts to cover!

 

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