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You’ve built an email list, now what? Every author interacts with their list differently, based on their own personality. Some like to do a quarterly newsletter, filled with memes and recipes and book tidbits. Others prefer to only send mail around a new book release.
In my opinion, neither way is wrong, as long as you don’t neglect the three critical emails you owe your list around every book launch. Yes, that’s right, I said owe. After all, readers joined your email list because they want to hear about your new books, right?
So what are those three emails for which your readers expectantly wait?
Are you releasing a new book into the world? I talk with so many authors in this position, who are drowning in book marketing advice and just want a simple step-by-step list of what to do to launch the new book properly.
In response to this, I created a simple checklist for a new book launch with “required tasks” (such as adding the book to your Amazon Author Profile) marked separately from “optional tasks” (like a blog tour).
Feel free to use and share it with other authors preparing to launch their latest book baby!
Last week, we talked about when to use a Bookbub Featured Deal, and how to decide your discounting strategy. But that all assumes you can actually get Bookbub to approve your book for a featured deal. After all, BB receives typically receives 100 – 300 submissions per day, and only features 10-15% of those submitted.
So how do you get a book approved for a Featured Deal?
Here are some tips I’ve learned, based on my experience (over 6 BB Featured Deals) and Bookbub’s feedback: Read the rest of this entry »
I make no secrets of my respect (almost love) for Bookbub.com advertising. My first Bookbub ad is what really kick-started my book sales, back in January 2015. Since then, I’ve been blessed to have my books featured with Bookbub (6) different times. Through these, I’ve identified some clear strategies for obtaining and pricing a Bookbub feature. Over the next week, we’ll talk through these strategies! Read the rest of this entry »
The more I’ve delved into marketing and ways to find new readers, the more important it’s become for me to understand who my target reader is. What kind of people tend to fall in love with my books? (Not just those who can tolerate them.) Where do I find those people?
The deeper I go in this topic, the more I’m intrigued by it. The more I understand the freeing power of knowing my target reader, the more it influences my story lines, the types of characters I write about, the settings in each book, my book covers, back cover blurbs, types of advertising, you name it!
In other words, almost everything I do related to books centers around my target reader – making sure they can find my book, and then making sure they love it!
So how do you find that elusive person?
Read the rest of this entry »
With any book, especially a new release, the author/publisher/marketing team is striving to sell books to:
- Existing Readership
- New Readers
We’ll talk about finding new readers later, but in this post, let’s focus on selling new books to people who have already read your work. Read the rest of this entry »
In the world of Project Management, a postmortem is a special meeting where the project team reconvenes after everything is complete. We talk through what went right on the project and the parts we’ve all tried to forget. It’s a “lessons learned” session; a review so we’ll all actually learn those lessons and (hopefully) not make the same mistakes on the next project. It’s easy for these meetings to become finger-pointing sessions, but a good project manager will work to make the meeting a “safe zone.” A place where results can be assessed honestly.
A book launch is, in itself, a project. A short-term undertaking with start and finish dates. So I love the idea of holding my own private postmortem for each book launch. As I work to make each launch more successful than the last, I can focus on areas that yield strong results and ditch the efforts that were a waste. Also, this gives me a good pulse on how book marketing is evolving.
So let’s take a look at the (3) essential parts of a good postmortem, and I’ll use my recent launch as an example. Read the rest of this entry »